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Macy’s To market Furniture Using Virtual Reality

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Some retailers are offered to embracing VR to elevate their sales and Macy’s is one. In line with a fresh report, Macy’s hopes to improve sales to use stores by utilizing virtual reality to offer furniture at 50 of their retail locations throughout the country. It will probably be interesting to observe just how well this works best for them.

Macy’s CEO Jeff Gennette revealed along at the ShopTalk retail conference in Sin city that 50 Macy’s locations should have virtual reality furniture-selling tools by this summer. That’s when you’ll be ready to check it out by yourself. Gennette says that the company promises to offer this equipment in “as many stores as you possibly can,” so it feasible for Macy’s is rather focused on fractional laser treatments within the stores.

VR technology will allow Macy’s money furniture while sporting to dedicate less or perhaps no size to displaying furniture. That’s big for the company. The retailer already has piloted an online reality tool where customers will use a tablet to feature furniture to a room and slowly move the pieces around until they get what they’re on the lookout for.

The system “significantly increased” total transaction sizes and sales of things that Macy’s sells but doesn’t maintain its stores. This tends to also enable the company to make available furniture departments in locations that was missing them before. This ought to be interesting.

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