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Twitter cozies up to brands with 280-character limit, bargain subscription plan

2 Mins read

  • Twitter offers to join ad service called Promote Mode that lets advertisers send up to 10 promoted tweets a day for $99 every month, as reported by Ad Age. It’s targeted at small businesses and brands looking a low-cost, no-fuss way to market on the micro-blogging platform and never having to manage full ad campaigns.
  • One issue that marketers may not like will be the service acts as a mechanical promotion “engine” as explained by Twitter that chooses which tweets to really promote as much as 10 everyday in lieu of allowing marketers to decide on which tweets they actually do desire to promote. In line with Twitter, the subscription is better fit for accounts with as much as 2,000 followers.
  • In separate Twitter news, it really is rolling out the new 280-character limit for tweets to all or any users, an expansion from the platform’s iconic 140-character limit and a Adweek report mentioned how brands are actually when using the new limit. Tweets from brands like Charmin, Kit Kat and White Castle hit the max and were populated by using a plethora of emojis, repeated words as well as just longer messaging. Many folks had previously had been given the expanded tweet option, and in testing only 5% of tweets in the test went within the old 140-character limit plus a mere 2% had greater than 190 characters.

Twitter looks for boosting its advertising revenue, that was in decline for the platform.?Twitter’s Q3 ad revenue totaled $503 million, an 8% drop year-over-year. That decline is larger compared to Twitter’s Q4 2019 report released in February that recorded a 1% year-over-year drop.

Promoted Mode might attract some smaller advertisers who otherwise wouldn’t invest in the working platform, although the low-cost subscription will never turn into a cure for its larger issues around ad revenue.?The more character limit is already appealing big brands and it is likely to stay so, it’ll an effective way to communicate more information. Now you ask , whether users, who definitely are comfortable using Twitter for quick-hits of real information about real-time happenings, will likely be inclined to make their focus on brands’ longer tweets.??

Twitter’s Promote Mode appears like a fantastic fit for smaller marketers looking for an alternative way make use of the woking platform for promotion, nonetheless it carries a very few limitations that suggest the plan’s appeal will likely be restricted to marketers who aren’t very engaged over the platform. The constraints feature a loss of control of what tweets actually get promoted to restricted targeting options.

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