- Turner Sports has partnered with Intel to present virtual reality (VR) content for NBA on TNT games through Intel’s True VR technology,?as outlined by a news release.
- The VR content tips with the 2018 NBA All-Star Game where Intel will grant fans to achieve the on-court action from different locations inside the arena having a to-be-released NBA on TNT VR app. The app will entirely on Samsung Gear VR and Google Daydream headsets, and also for download over the Oculus and Google Play stores.
- Intel is usually handling the NBA on producing 360-degree volumetric video to distribute towards the professional sports league’s broadcast partners. At some point, Intel offers build the complexity from the NBA VR content, including by allowing users and commentators pause moments with the game and look at them in the outlook during players at basketball.??
Most marketers are mulling whether and where VR matches their brands’ strategies, but professional sports are usually more often providing standout samples of how the technology can add an extra layer of immersion to help keep content engaging. VR can be a natural vehicle in order to get fans better the experience, opening a very complex and interactive perspective that linear TV can’t really provide. Those qualities could include advertising and content marketing as well, and brands aren’t otherwise needing to attach their names to professional sports.?
The NBA deal echoes one Intel struck in June with Mlb?to create free live and on-demand VR happy to fans through its Intel True VR app.
One within the hurdles to VR adoption by consumers has been the expensive and frequently unwieldy hardware that powers it, but major providers like Facebook’s Oculus, Google whilst others have experimented with address this issue with lower-priced, less clunky offerings. Turner Sports and Intel also are facilitating quick access via a mobile app works with many different platforms.?
For networks like Turner, VR as well as other emerging technology areas are appealing in an effort to attract fresh fan interest as TV ratings are typically declining.??